Kmart’s next turnaround? Digital

Over the last five years, Kmart has completed one of the most successful turnarounds in Australian retail, lifting annual sales by nearly 40 per cent between 2014-2019 to dominate the discount department store sector.  But when millions of Australians were advised to stay home in the first half of 2020 due to Covid-19, Kmart was in the same boat as many other bricks-and-mortar retailers: struggling to keep up with the surge in online shopping.  “Kmart did really well from a sales per

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